Createch Finland – the engine of co-development
Let's make human-driven technology Finland's next success story!
Technological transformation cannot be achieved with hardware and code alone. It requires deep human understanding. Createch Finland is the engine that brings together creative expertise, technology, and industry. Our goal is to turn human-driven technology from a topic of grand speeches into measurable business. We break down silos and build new solutions to ensure Finland’s success in global competition.
We promote co-development, where creative fields, human sciences, new technologies, and traditional industry meet. We are a neutral and independent connector that helps create truly human-driven products and services.
The user is king
Human-centered (or, as we prefer, human-driven) technology is not just a flashy term, but a key component of success. When user interfaces get simpler, anyone can control apps with their voice or gestures. In this new market, the user is king: technology, apps, and content need to be designed to meet the end user’s needs directly.
The market is growing fast in areas like smart city solutions, digital health, and IoT services. By the end of the decade, we’re talking about a global business worth trillions. This market is up for grabs and being built right now.
Finland is in a great position to tap into this growth. We’ve got strong expertise in AI, augmented reality, and machinery, as well as in game development and creative content. But the competition is fierce – to succeed, we need to join forces.
Humantech puts the human in the driver's seat
We are entering an era where we no longer need to know how to operate technology in order to use it. Conversational user interfaces, machine vision and artificial intelligence have already changed the way we use devices. This development will inevitably also change the way they are designed.
In the Humantech approach, technology adapts to human needs, not the other way around. Devices and applications understand speech and gestures, and their use should be both easy and enjoyable. Technology acts as an effective assistant, but humans make the final decisions based on their own values, experiences, and knowledge.
In terms of terminology, we prefer to talk about a human-driven perspective rather than a human-centered one. In a human-driven perspective, people, their needs, preferences, and values are in the driver’s seat and at the forefront of development—not just passive participants in the midst of their technology.
Human-centered design based on the HumanTech ideology is considered so important internationally that many of its areas and use cases have been standardized by the ISO.
More about HumanTech here (opens in a new tab)
Createch combines creativity with technology
For us, Createch means a seamless union of creativity and technology. The creative sector is often the decisive factor that helps transform technological innovations into truly user-oriented solutions. Technology serves as the foundation upon which experiences based on storytelling, gamification, and visual and audio design are built. It is these elements that make products and services meaningful to their users.
User interface design alone is no longer enough. A multidisciplinary user experience makes applications intuitive and technology more impressive.
More about Createch here (opens in a new tab)
Co-creating Tomorrow's Success Stories
Best innovations are born when experts in technology, creative design and traditional industry solve challenges together. Co-creation broadens perspectives and opens up entirely new opportunities. People-driven technology extends to all areas of life and society: smart homes, learning environments, care solutions, and space and defense technology are examples of fields where there is an almost limitless market for new innovations.
We encourage you to join us with an open mind – even if you don’t yet know exactly what you are looking for or need. Often, it is the most surprising partners who bring the best ideas to the table.
Createch Finland ry helps you find fresh ideas and the right partners. Together, we open doors to new markets and revolutionary solutions.
The user is king
Human-centered (or, as we prefer, human-driven) technology is not just a flashy term, but a key component of success. When user interfaces get simpler, anyone can control apps with their voice or gestures. In this new market, the user is king: technology, apps, and content need to be designed to meet the end user’s needs directly.
The market is growing fast in areas like smart city solutions, digital health, and IoT services. By the end of the decade, we’re talking about a global business worth trillions. This market is up for grabs and being built right now.
Finland is in a great position to tap into this growth. We’ve got strong expertise in AI, augmented reality, and machinery, as well as in game development and creative content. But the competition is fierce – to succeed, we need to join forces.
Humantech puts the human in the driver's seat
We are entering an era where we no longer need to know how to operate technology in order to use it. Conversational user interfaces, machine vision and artificial intelligence have already changed the way we use devices. This development will inevitably also change the way they are designed.
In the Humantech approach, technology adapts to human needs, not the other way around. Devices and applications understand speech and gestures, and their use should be both easy and enjoyable. Technology acts as an effective assistant, but humans make the final decisions based on their own values, experiences, and knowledge.
In terms of terminology, we prefer to talk about a human-driven perspective rather than a human-centered one. In a human-driven perspective, people, their needs, preferences, and values are in the driver’s seat and at the forefront of development—not just passive participants in the midst of their technology.
Human-centered design based on the HumanTech ideology is considered so important internationally that many of its areas and use cases have been standardized by the ISO.
More about HumanTech here (opens in the same tab)
Createch combines creativity with technology
For us, Createch means a seamless union of creativity and technology. The creative sector is often the decisive factor that helps transform technological innovations into truly user-oriented solutions. Technology serves as the foundation upon which experiences based on storytelling, gamification, and visual and audio design are built. It is these elements that make products and services meaningful to their users.
User interface design alone is no longer enough. A multidisciplinary user experience makes applications intuitive and technology more impressive.
More about HumanTech here (opens in the same tab)
Co-creating Tomorrow's Success Stories
Best innovations are born when experts in technology, creative design and traditional industry solve challenges together. Co-creation broadens perspectives and opens up entirely new opportunities. People-driven technology extends to all areas of life and society: smart homes, learning environments, care solutions, and space and defense technology are examples of fields where there is an almost limitless market for new innovations.
We encourage you to join us with an open mind – even if you don’t yet know exactly what you are looking for or need. Often, it is the most surprising partners who bring the best ideas to the table.
Createch Finland ry helps you find fresh ideas and the right partners. Together, we open doors to new markets and revolutionary solutions.
The Ecosystem, Information and Lobbying activities of Createch Finland are supported by a grant from the Regional Council of Päijät-Häme to support sustainable growth and vitality (AKKE funding).
